Market Development
Texas Marketing and Promotional Programs
Texas Wine Marketing Assistance Program
Texas Department of Agriculture
The Texas Wine Marketing Assistance Program promotes the Texas wine industry and provides information for Texas consumers, wineries and participating stores.
GO TEXAN Program
Texas Department of Agriculture
The GO TEXAN Partner Program is a dollar-for-dollar matching fund program open to producers, commodity boards, cooperatives and small businesses that are members of GO TEXAN, TDA’s comprehensive marketing campaign for Texas agricultural products.
Texas Wine and Grape Grower's Association
TWGGA sponsors the annual AIM Marketing Conference and several wine festivals, and is actively involved in promoting Texas wines.
Texas Wine Trails
Texas has seven wine trails and each trail links up to six wineries together for a fun weekend trip, reflecting the diverse culture and geography of the Lone Star state.
Texas Hill Country Wine Trail
This organization promotes wineries in the Texas Hill Country by offering events throughout the year. A promotional brochure and the website provides information to consumers on location of wineries and visiting information. Links are provided to winery websites.
National Marketing and Promotional Programs
Wine Market Council
Wine Market Council is a non-profit association of grape growers, wine producers, importers, wholesalers, and other affiliated businesses and organizations. The council's mission is to establish the widespread acceptance of wine as a rewarding part of American culture and to encourage the responsible enjoyment of wine by current and future generations of adults in the United States.
WineVision
WineVision: American Wine in the 21st Century is an initiative with the intent to involve a broad representation of the industry in a planning process to examine the changing global business climate for opportunities to expand the market for U.S. wine.
Rhone Rangers
The Rhone Rangers is a non-profit, educational organization, established to advance the public’s knowledge of the Rhone varietal wine grapes grown in America and the production and enjoyment of these wines with emphasis on integration into our daily lives.
The Meritage Association
In 1988, a group of American vintners formed The Meritage Association
to identify hand-crafted wines blended from the traditional "noble"
Bordeaux varietals.
Wine Marketing Research
Texas Wine Marketing Research Institute
Texas Tech University
The mission of the Institute is to foster economic development and growth of the Texas wine and wine grape industry. In achieving this mission through education, research, and service, the Institute works in cooperation with a variety of individuals and organizations including the private sector, other educational organizations, and government officials.
